During our tour of virtual reality festivals, we realized that most non-gamers were overwhelmed when they did not know what they had to do and they quit VR very quickly. That reaction, of passive spectators totally lost in the new active roll of VR, caught our attention and we wanted to take advantage of it in this new experience.

We believe that virtual reality must be consumed with a spirit of exploration. The figure of the film director is similar to a God who tells us where to look, how long to look and how we should feel. This disappears in VR with the figure of the active viewer. The good news is that the viewer becomes the director, but they also loses its servitude and inherits the narrative agony where nothing happens if they don’t create it first. This experience attempts to simulate the transition from the passive to the active spectator through MIKE’s adventure and the way they face it.